You spent time researching which camera and printer to buy, and you put effort into shooting great pictures. It doesn't make sense to load your photo printer up with whatever cheap photo paper you find at the office supply store.
Here are tips
Your first concern when choosing a paper should be the finish. Some papers are glossy, others have a matte finish, and others are more textured, like the art papers that painters use.
Hang a photo in direct light and it will fade. A print from a pigment-ink-based printer,will fade more slowly than a print from a dye-ink-based printer,However, image longevity claims are often dependent on a specific ink/paper combination. If you want maximum longevity then read the fine print in your printer manual very carefully. Most vendors will recommend a specific type of paper for maximum archival stability.
Some papers are whiter than others, which is usually achieved by adding whitening agents. While there's nothing wrong with a very white paper, those whitening agents can change color—sometimes very quickly. That means that the paper will appear very white when it comes out of the printer, but in a few weeks it may shift to yellow, creating a subtle change in the appearance of your image. If you want to be certain your image looks the same over time, choose a paper without artificial brighteners. If the paper is very white on the printable side but not so much on the other, there's a good chance that it has been brightened.
In general, you get what you pay for with paper—cheaper paper will deliver an image that's inferior to a more expensive paper. But if you can settle on an affordable, everyday paper, you can save your fancy, expensive paper for the prints that really matter
When you go to the print dialog for your printer, you'll usually see a pop-up menu of the type of paper you want to print on. Most third-party papers will include instructions on which paper type to choose when printing from Epson printers, and will sometimes include suggestions for HP and Canon photo printers.
If you run a color managed workflow, and so have used special hardware to calibrate your monitor to try to ensure more color from screen to printer, then you'll probably want profiles for your paper choices. You can build your own with special hardware but most third-party paper manufacturers provide free profiles for major photo printers. Check the vendor's Website for details.
If you're serious about printing photos and want to see some of the differences we've talked about here, then the best place to start is with the papers manufactured by your printer vendor. each sell a wide assortment of papers. What's more, these papers will already be selectable in your printer driver. Handmade and specialty papers can be a lot of fun, though it's best to avoid using a paper that puts off a lot of dust as this can gum up your printer's works. While you can stick any type of paper in your printer, you'll have no idea as to its longevity, or contrast and color capabilities until you try printing on it.
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