Digital fabric printing becomes more and more popular and important
Digital fabric printing can be achieved by several different methods
and has made great advances in recent years. This has meant its importance has
increased dramatically due to the fact that print buyers and specifiers
recognise these advances. There are many different markets where the reliance
upon digital fabric printing is now crucial. One such sector where this has
become extremely important is in brand awareness and development.
Fabric printing during its evolution has brought with it many
improvements, most notably the imagery possible by the different print methods
at the disposal of print buyers and specifiers. As advances in fabric, print
machine, software and inks have been made it means that truly stunning results
are now possible. This is especially visible in the area of dye-sublimationprinting onto polyester fabrics. Today's specifiers of graphics, whether for
the retail or exhibition sectors, want to see results that will produce the very
best results in terms of color reproduction and aesthetics.
It is crucial for companies to differentiate
their products and brand from those of their competitors. Maintaining this
awareness is one of the best ways to achieve this whether through in-store
graphics, crowd control barriers graphics at events, exhibition graphics and
flags. Regular campaigns help reinforce and build brand awareness and digitalfabric printing has its part to play in this process.
The wide choice of fabrics available from Brook International means
that there are different fabrics for different events or rather applications.
This means that most types of event or brand campaigns can be met with the
right choice of fabric. Choosing the right fabric is very important ensuring it
has the desired qualities. Does it need excellent show through of color, does
it need to be flame retardant, and does it need maximum opacity? These are just
some of the factors that all need to be considered in making the right choice
of fabric.
Some brands will specify a certain type of fabric for a given
campaign and examples of this can be seen on every high street here in the UK
and internationally. With the globalisation of many leading brands this means
that for a new product launch all the graphics needed, can be produced on the
same media. The speed with which graphics can be printed helps ensure that
increasingly tight deadlines can be met ready for a forthcoming campaign or
event.
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